Lockdown 2020: Here's why you should stay active on social media

Has your business temporarily closed?

1. Keep in touch with your customers online.

You'll need to keep your customers in the loop. This could be letting them know your new opening times or any business adaptions and changes. Reassure your audience that you will be back when lockdown is over.

The Prime Minister has now announced further easing of Coronavirus restrictions from the 4th July in England, including the reopening of culture, tourism and leisure venues as well as a relaxation of the two-metre rule. If you're planning to reopen, make sure you follow the guidance to reopen your workplace safely. Let your customers know what procedures you have in place.

2. Keep your customers engaged

Share behind the scenes photo's of what your business is doing right now in order to prepare for reopening! Increase a little suspension by showing something new, or simply remind customers of your products by sharing throwback images.

3. Brand awareness

By continuing to post online will increase your brand awareness. Even though you can't be open right now, your audience won't forget you because of your posts on social media.

Have you been able to stay open?

1. Business as usual

With so many businesses forced to close it's important you remind your customers that you are running 'business as usual'. Remind them of your opening hours and announce any changes.

2. Keep customers updated

There may have been big changes to your business during this time so be sure to keep customers updated on this. It's important to have clear communication through your online platforms.

3. Encourage customer photos

If you are selling products online make sure you get your customers to share their images. This will increase the reach on your social media and engage a new audience.

If you would like some advice on how social media can benefit your particular business or are in need of some social media support, please get in touch.

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